Wood On The Floor

Line of business



– brand strategy

– logo design

– identity design

– website design and build

About project

We have developed a comprehensive visual identification system for the Irish company Wood On The Floor, specializing in making high-quality wooden floors. We designed the brand logo, responsive and modern website, job prints and promotional materials, all in a light and dark version. The signet ring refers to geometric rosette forms laid on the floors in key places of the object. In addition, we gave the sign three-dimensionality through the appropriate tones. White and black colors with earthy (wood) colors perfectly connote the industry specifics, and constitute the colorful harmony of the whole.