Client

Taurus

Line of business

Property protection agency | Security company

Services

– brand strategy

– logo design

– identity design

– website design and build

– print collateral

– other graphic designs

About project

We have made a comprehensive refresh of the image for one of the best and longest operating Security Agencies in Gdansk. The company offers a wide spectrum of protection and organization of mass events using the latest technologies. PGE Arena Gdańsk, Lechia Gdańsk, City of Gdynia are only a few of the company’s clients.

Our goal was to show positive changes that have taken place in the company over the years. Taurus has been operating since 1993, therefore the word tradition is very relevant here. The fusion of modern form and the symbolism of undoubted tradition have created the image of a 21st-century brand that perfectly positions the company on a competitive market. The company audit and its analysis revealed elements of the graphic key. The signet ring refers to the shield / coat of arms that appeared in the old logo. Together with the typography whose sheriffs we used in the signet ring (shield) design, they form a coherent whole full of elegance. The limited color palette, classic white, black and red perfectly reflect the brand’s solidity, dynamism and tradition.

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