Łukasz Sztukowski

Line of business

Personal trainer


– brand strategy

– logo design

– identity design

– print collateral

– other graphic designs

About project

Our branding studio has developed a comprehensive visual identity system for the Szczecin personal trainer Łukasz Sztukowski. We have designed a logo, website and company job offers. In the symbol, we focused on the fusion of the image of a bodybuilder and dancer in the logo design, because this is done by the trainers, and additionally shows that the offer is addressed to both women and men. Dynamic red and angled sans serif black typeface gives the logo a sporty, energetic character. The logo appears on sports clothing, sports accessories, water bottles, etc.