Koncepcja Urody – dr Arleta Morczyńska

Line of business

Beauty salon


– logo design

– identity design

– website design and build

– other graphic designs

About project

We have developed a visual identification system for Dr. Arleta Morczyńska and her office called Concept of Beauty in Katowice. The company audit and its analysis revealed elements of the graphic key. The signet ring in the logo presents a flower / plant in full bloom contained in the most perfect shape or circle. The serif font gives the design elegance and positions the premium brand. The colors are delicate pastel shades of green and pink, the accent is the most fashionable color this season according to pantone or greenery (we intuitively chose it before it was announced) and the delicate gray merge the whole into a subtle and meaningful palette.