Hobby Bike

Line of business

Bike Shop


– brand strategy

– logo design

– identity design

– website design and build

About project

Our branding studio has developed a comprehensive visual identity system for a bicycle store, the official distributor of the Giant brand. We designed the logo by completely refreshing the previous, extensive website in RWD technologies (applications required for smartphones and tablets), with a CMS content management system. H-shaped and B-shaped made of bicycle chain. The red and black colors bring to mind sport and dynamics. In addition, we made a photo session, we run a Facebook profile and designed job and company gadgets with the brand logo.