Line of business

Fitness center, gym


– brand strategy

– logo design

– identity design

– website design and build

– print collateral

– photography session

About project

Our branding studio has developed a comprehensive visual identity system for the Fitnessfera gym and fitness club. We designed the logo by refreshing the previous, extensive website in RWD technology (correct display on smartphones and tablets), with CMS content management system. The symbol has the letters F and S forming a dynamic sign (referring to the superman sign). The slanted typography in the logo gives the sign a dynamic character, and the pink and azure color scheme informs about the addressees of the Fitnessfera offer, i.e. primarily women, as well as men and children. We constantly make graphic designs for various occasions and take care of the brand image.

Website address: